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Raipur, Chhattisgarh info@chhttisgarhabc.org +91 90984 98822
01 · About the Alliance

An open alliance. A shared practice. A state-wide story of behaviour change.

ChhattisgarhABC is a dynamic platform dedicated to strengthening Social and Behaviour Change Communication (SBC) across Chhattisgarh. It serves as a collaborative community space where youth, professionals, civil society organizations, development partners, media, and government institutions come together to learn, connect, share experiences, and drive meaningful social change.

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SBC is more than posters, advertisements, or awareness messages. It is a people-centered approach that helps individuals, families, and communities make informed choices and adopt healthier, safer, and more positive behaviours in everyday life. From villages surrounded by forests to growing urban neighborhoods, SBC helps connect policies with people through communication that is local, relatable, and impactful.

02 · Nature & Mission

How the alliance works and why it exists.

ChhattisgarhABC brings people and institutions together through shared learning, trust, participation and coordinated action.

Nature of the Alliance

A collaborative and non-financial alliance built on shared vision, common objectives and mutual commitment.

ChhattisgarhABC brings together youth, professionals, civil society organizations, development partners, academic institutions, media, and government bodies on an equal platform without rigid hierarchy or reporting structures.

The alliance functions through participation, collective learning, knowledge sharing, and coordinated action. Leadership and facilitation responsibilities may rotate periodically to encourage inclusiveness, shared ownership, and diverse perspectives.

Mission of the Alliance

To leverage the art of behavioural science and strategic communication to expedite desired changes and actions in the community.

The alliance works to ensure meaningful communication across all spaces.

Grounded in local realities, the alliance works to understand, design, and sustain community-led behavioural change.

04 · How We Work

Grounded in people, place and trust.

ChhattisgarhABC designs communication through local understanding, evidence, culture and collective participation.

  1. Team members talking with community members in a rural setting

    Understand Local Realities

    Understanding local challenges, beliefs, and community needs before designing any communication.

  2. Community members sharing insights using mobile phones

    User Insights

    Using research and real-world insights—including mobile data collection—to design communication that responds to lived experience.

  3. Local campaign messaging and community-designed communication materials

    Create Local Messages

    Creating culturally relevant messages, wall art, and local design so communication feels relatable in every space.

  4. Community group discussion during a collaborative workshop

    Build People Together

    Engaging communities, frontline workers, youth, media, and policymakers together through group meetings and shared platforms.

  5. Mother and child representing healthier futures through community-led change

    Building Lasting Change

    Promoting lasting behaviour change through participation, trust, and shared ownership—reaching families and children across Chhattisgarh.

Testimonials 07 · Community voices

A wall of quiet evidence.

Pause the marquee, read what they said.

"Alliance for Behaviour Change is a meaningful initiative that brings together communities, youth, civil society, and institutions on a common platform for dialogue and action. By strengthening Social and Behaviour Change Communication, the alliance can help create informed communities, encourage positive practices, and ensure that important interventions reach and benefit every individual across Chhattisgarh."
Seema Kumar Chief, UNICEF Chhattisgarh
"Alliance for Behaviour Change is a shared platform for learning, collaboration, and collective action. By bringing together communities, youth, professionals, and institutions, it helps strengthen Social and Behaviour Change Communication through locally relevant and people-centered approaches. The alliance creates opportunities to exchange experiences, understand what works on the ground, and contribute towards lasting positive behaviour change across Chhattisgarh."
Abhishek Singh SBC Specialist, UNICEF Chhattisgarh
09 · Partners & Members

Built through partnerships, driven by people.

A growing alliance of changemakers working together to strengthen awareness, trust, and community action.

5,000+

Volunteers

Field volunteers, peer educators & youth leaders — the alliance's frontline.

Yuvoday · Field circles · Peer leaders
144+

NGO & CSO partners

Civil-society organisations co-designing district-level programmes.

UNICEF · State CSOs · District NGOs
35

Academic institutions

Universities and research bodies contributing studies and capacity-building.

Public universities · Schools · Labs
15

Firms & bodies

Government departments and private firms partnering on specific behaviours.

Health · Education · WCD · CSR